TJM EQUIPPED AUSTRALIA

Denver created a custom typeface for TJM Equipped, Australia’s first manufacturers and distributors of 4WD equipment. The typeface contains a ‘dirt’ texture to each individual glyph along with a subtle 0.5pt curve to all the corners of the glyphs, together giving it a non-rigid 4×4 feel.

The problem TJM encountered was that they had to outline each glyph and apply the texture separately each time. Having a ready-to-use font gave TJM the ability to create marketing and design deliverables consistently and efficiently.

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