A project I took charge at Primo Group (JBS Foods) for one of our leading brands in the smallgoods category. Hans Smallgoods needed a stronger brand style guide to match their status as a category leader. The previous style guide was over 10 years old and there were a lot of confusion about the brand and it’s usage. The purpose of the document was designed to educate departments internally and eternally on the correct usage of the Hans brand assets from the logo and typography to the style of imagery and colours. A clear guide that makes sure that the brand is accurately & consistently used to represent the organisation. It is a vital document that aims to ensure no mistakes are made internally or externally and to portray a professional and strong uniform image every time.
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