Packaging design for Mt Adams New Zealand (Manuka Health NZ). The high quality manuka honey product sold at Australian Costco retailers needed a refresh as the original design was outdated and didn’t really match the premium price point of the product. A simple colour palette of a rich yellow and black communicates the premium aspect of manuka honey. Other elements to highlight the product include a hand drawn illustration of the manuka flower and a photograph of Mt Adams to add some contrast to the artwork and give importance to the origin.
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