5WHY

5Why –  A ‘quintessential lifestyle stream’ filled with upcoming festivals, live gigs, foodie events, the latest entertainment, gadgets and news around Australia and the globe. 5Why in a nutshell is a stream of good. A lifestyle blog that makes you question, visualise, get your senses in order, travel and guide your curiosity.

5Why asked me to refresh their branding in order to help communicate their core values of being social, curious and inspired. To match these values, a geometric speech box was designed as the key brand-mark that communicates thoughts, ideas and the chance for people to voice their opinions.

The custom hand-lettered script of ‘5Why’ was created to be much more casual compared to the bold geometric speech box. This was to communicate the overall relaxed feel of the blog.

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